Here are a few things that I believe:

Life is amazing.

We have incredible creative potential, most of it untapped.

The solution is just around the corner; nothing is impossible; some things just take a little longer or require shortcuts we can’t see yet. That’s where it helps to have an outside person come in and look at the problem with a fresh pair of eyes.

Design and function ought to go hand in hand.┬áDesign needs to be dominant; if something isn’t appealing, what’s the point of making it?

The workings should be as simple and elegant as possible; that means easier servicing in the long-term, among other good things.

Quality, reliability (and sturdiness, where it applies) are qualities I look for in the products that I help to develop. We have been given certain resources on this planet and we must look for ways to use them wisely.